More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. But Mayer resigned three months later after TikTok became a geopolitical football. Despite all of this, TikTok has continued to steadily grow, and build on its foundations, and has now reached a new milestone of one billion monthly active users. Prior to Trump targeting TikTok, ByteDance had hired ex-Disney exec Kevin Mayer in May 2020 to become CEO of TikTok and COO of ByteDance. unless ByteDance sold majority control of TikTok to American entities. This summer, President Biden officially revoked Trump’s August 2020 order that would have shut down the TikTok app in the U.S. Last year, the future of TikTok was up in the air after Donald Trump issued executive orders that threatened to ban TikTok and other Chinese-owned apps over supposed national security concerns.
So, while people will go check social platforms they came to watch TikTok.” On a device or on the web, viewers can watch and discover millions of personalized short videos. “What we’re finding is our users are spending a movie’s worth of time consuming content on TikTok on a daily basis. “TikTok runs on a content graph so we consider us as more of an entertainment platform,” Sofia Hernandez, head of North American business marketing at TikTok, said at Variety’s Entertainment and Technology Summit last week. It's also a great place to show off your brand's story and express creativity while improving the visibility of your brand and sales. With over 1 billion active users worldwide, it's a great place for brands to reach a large, engaged audience. Today, TikTok positions itself as an entertainment app - not a social platform. There's no doubt that TikTok is one of the hottest social media platforms right now. The app has expanded to other categories and added other features, like expanding the maximum length of a video to 3 minutes from 60 seconds, and the ability to share sound clips with other users. TikTok originally drew a fanbase for lip-syncing music videos, soundtracked by snippets of songs. TikTok video from Scott Galloway (profgalloway): 'You are one of 1.6 billion monthly active users tiktok fyp instagram facebook chartoftheweek profg scottgalloway'. TikTok touted that it has surpassed 1 billion monthly active users, representing a 45 percent increase compared to last year, the company said on Monday.
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